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Table of Contents
What is the BID?
Budget
Who is Destination Caldwell?
Letter from the Executive Director
Board Minutes
High Impact Projects
Grants
What is the BID?
The Caldwell BID (Business Improvement District)
Downtown Caldwell’s Business Improvement District (BID), established by the Caldwell City Council’s Ordinance No. 3067, will be administered by Destination Caldwell with a BID Board comprised of downtown property owners and stakeholders who have a vested interest in downtown.
The Downtown Caldwell BID will provide partial funding for the operations of Indian Creek Plaza, including, but not limited to, management and staffing, scheduling, marketing, beautification, and programming of year-round events at the Plaza and BID core.
All properties within the Downtown Caldwell Business Improvement District are subject to an annual assessment from the City of Caldwell that will be passed through to Destination Caldwell for the management and operations of Indian Creek Plaza. Property owners located within the district’s boundaries will receive the assessment via the City of Caldwell. Assessments are billed in January and are due in full by March 1st.
Process of Collection of Funds
The creation of the Business Improvement District (BID) was in August of 2016. The BID is a self-taxing district established by property owners to enhance the economic vitality of Downtown Caldwell and passed with over 50% of businesses in support as required by City Council.
Annual Assessment & Assessment Tiers
All properties within the Downtown Caldwell Business Improvement District are subject to an annual assessment from the City of Caldwell that will be passed through to Destination Caldwell for the management and operations of Indian Creek Plaza. Property owners located within the district’s boundaries will receive the assessment via the City of Caldwell. Assessments are billed in January and are due in full by March 1st.
Tier 1:
Within the BID, properties located in Tier 1, the annual assessment shall be equal to one-third of one percent (1/3%) of the most recent assessed value, as determined by the Canyon County Assessor's Office.
Tier 2:
In the case of properties located in Tier 2, the annual assessment shall be equal to one-quarter of one percent (1/4%) of the most recent assessed value, as determined by the Canyon County Assessor's Office.
Collection Amendments:
There is a five percent cap and five percent floor to assessment changes year-over-year to help buffer those assessed against market volatility as property values increase and decrease.
Learn More about the BID, and see full sized photo at the City of Caldwell’s website.
Make your voice heard! Share your feedback and be a part of shaping Caldwell!
About Destination Caldwell
Destination Caldwell was founded by a grassroots team of local citizens, downtown property owners, and business leaders to create better opportunities for living, working, and playing together. The purpose of establishing the organization was, and still is today, to enhance the city's and surrounding region’s economic base and vitality by leveraging the bountiful resources the City of Caldwell and surrounding region offer to attract and retain visitors and businesses.
Since its founding in 2013, Destination Caldwell projects have attracted millions of visitors and generated millions of dollars in economic impact for Caldwell and the surrounding area.
Our Purpose
• To slow the leakage of locally earned money being spent elsewhere.
• To differentiate Caldwell from the other communities in Idaho & the Northwest.
• To make downtown Caldwell a vibrant, active gathering place and a showcase for the entire Western United States.
• To put Caldwell “on the map” as a desirable place to live, visit and raise a family.
Our Pillars
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Small-town charm is abundant, while industry and business are booming across the city. The economic development team from the City of Caldwell has done a tremendous job of attracting new businesses. Since 2018, over 50 new businesses have come to Caldwell. Historic landmarks intersect with local artisan boutiques, inviting adventurers to experience our unique history and write some of their own. Destination Caldwell serves as a regional destination marketing office, functioning as the marketing arm and a centralized business support hub to help strengthen the economic health of the business improvement district.
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Over 250 annual events are programmed by the Destination Caldwell team. These activations are the centerpiece of our community, including ice-skating, concerts, farmer’s markets, cultural events, and family-friendly themed expositions. These initiatives drew over a million visitors into downtown in 2023. Destination Caldwell believes in the power of community and service. This is demonstrated in several of our programs, including the SK8 Ribbon Coalition, a free youth mentorship program that focuses on teaching students fundamental life skills through ice skating, serving over 50 youth annually.
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Destination Caldwell launched guided seasonal tours in 2023 in conjunction with 37 local farmers, producers, state of Idaho agricultural affiliates, and farm-to-fork restaurants. These tours are offered on the second and fourth Friday of each month and run seasonally through October. Tours include transportation and a knowledgeable, local tour guide. Our guests experience 4-5 stops on the AgVenture Trail which include a farm-to-fork lunch, wine and cider tastings, and unique, artisan gifts made in Idaho. Several new wineries have come into the area and more are being developed; the Snake River AVA and Sunnyslope region is one of the fastest burgeoning wine regions in the country.
Letter From the Executive Director
Caldwell owes its success to you! It's been over a decade since the City of Caldwell, Economic Development, Chamber of Commerce, business and property owners, and volunteers came together to create a unique approach to community and economic development. These pioneers brought in downtown development expert Roger Brooks to design a branding and action plan, which has helped to propel Caldwell to become the 14th fastest-growing city in the United States according to the US Census Bureau.
The results are impressive, with 1 million guests visiting downtown Caldwell in 2023. The Indian Creek Plaza has breathed new life into downtown Caldwell, hosting 250 programmed days, 16 signature events, and is open year-round to the public. Caldwell, once a forgotten place, has become a model for other small towns in need of revitalization. Downtown Caldwell has transformed into a thriving and attractive community, featuring a 380-business district incubator funneling millions of dollars into the community.
We know the work doesn't stop here. We will continue to vision for the future and serve our community. Caldwell's growth is proof that when a community comes together, anything is possible. Your support has made all the difference, and we are grateful.
~Denae Warren, Executive Director
Listed is the 2024 budget for the appropriation of allocated funds from the BID by Destination Caldwell
Budget
BID ASSESSMENTS OVER 6 YEARS (2018-2023)
BID Board Minutes: 2023 & 2024
2023
2024
High Impact Projects
A piece of Destination Caldwell’s mission is to identify high-impact projects that benefit downtown and the BID (Business Improvement District). In partnership with the City of Caldwell, Whittenberger Foundation, businesses, property owners, and BID, $65,000 has been raised to date for this project. The planned playground site will connect to the existing musical park, a highly traversed space in downtown. Families with young children can enjoy a fenced, historic train-themed playground space. This project will meet a need for families to gather year-round as well as dwell longer in downtown and support the local business community. Destination Caldwell is actively seeking support from private foundations and interested philanthropists to fund the additional $100,000 for the project.
Grants
As a non-profit Destination Marketing Organization, Destination Caldwell pursues grants and private funding sources by partnering with family foundations, donors, and state granting organizations such as the Southwest Idaho Travel Association (SWITA). These funding sources are used to assist in marketing our region as a destination and fund high-impact projects that benefit Downtown Caldwell and our region.
FAQ
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The BID is managed by a Board of Directors with no fewer than 9 members. These members represent key stakeholders within the BID, the City of Caldwell, and the community. Each officer shall hold office until their successor has been duly elected and qualified. In the event of a vacancy on the Board of Directors, the President, with the consent of a majority of the remaining directors, shall appoint a successor to fill the vacancy.
When a vacancy on the board exists mid-term, the secretary must receive nominations for new members from present board members two weeks in advance of a board meeting. These nominations shall be sent out to board members with regular board meeting announcements to be voted upon at the next board meeting.
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There are many ways to get involved as a member of the BID. Please feel free to reach out to Destination Caldwell by email at info@destinationcaldwell.com
Our Team
Executive Board Members
President: Shawn Maybon // Maybon Law
Vice President: Kaycee Emery // West Valley Medical Center
Treasurer: Esteban Lejardi // Ripley Doorn & Co PLLC
Secretary: Holly Lyons // Umpqua Bank
Board Members
Moya Dolsby // Idaho Wine Commission
Reagan Rossi // College of Idaho
Heath Albers // Bond & Bevel
Raquel Garcia // Corporate Office Installations
Gina Dowen // Gina the Corn Lady’s Sweetcorn
Lee Gientke // Pontifex Capital
Jeff Hunsicker // Downtown Property Owner
Ex-Officio
Mayor Jarom Wagoner // City of Caldwell
Travis Palmer // Caldwell Chamber of Commerce
Destination Caldwell Team
Executive Director: Denae Warren
Operations & Strategic Partnership Manager: Mari Isaac
Marketing
Marketing & Strategic Partnership Manager: Brittan Aebischer
Graphic Design & Social Media Specialist: Heather Kellogg
Events
Program and Events Manager: Tiana Miller
Program and Events Coordinator: Hannah Woodworth
Program and Events Coordinator: Nicole Levi
Facilities
Facilities Manager: Corey Turner
Facilities Assistant: Dennis Hansen
Facilities Assistant : Drake Fullerton
Facilities Assistant: Tanner Gaona
Facilities Custodian: Will Shuey
