Destination Caldwell

Destination Caldwell creates high-impact projects that leverage our rich agricultural heritage and vibrant community spirit to build a prosperous future for Caldwell. With the help of business and civic leaders, we’re making our community an even more desirable place to live, do business, and visit. Our projects fall into four main categories:

Agriculture Initiative

• A part of the Agricultural Initiative leg of our organization, we aim to protect Caldwell's land for agricultural purposes. While some of our efforts are invested in working with and educating our civic leaders about how to protect this asset with legislation, we have seen the most success in helping small family farms grow their customer base and add tourism as an additional revenue source.

Downtown Evolution

• Revitalizing downtown Caldwell has been the focus of our efforts since day one. While these efforts were started as a committee through the Chamber of Commerce, we quickly realized this was a large-scale project best served by a new organization. Roger Brooks, Tourism and Downtown Expert, was hired in 2013 to create a Branding, Development, and Marketing and Action Plan that we are still following today. The City of Caldwell committed to downtown's evolution by building Indian Creek Plaza and Destination Caldwell works n partnership with the city to manage and program it.

Business Support

• To see continued growth, ensure downtown Caldwell is known for farm to fork dining, and give tourists an attractive place to start and end their day, the retail district needs more businesses. In our recruitment efforts, we have developed offering to make it easy for business owners and investors to get the information they need about Caldwell as well as have support so they can be successful once established.

Building Community

• As for the Building Community leg of our organization, we are responsible for the management, programming, and operations of Indian Creek Plaza for the City of Caldwell, a public plaza in the heart of downtown Caldwell’s retail district. It is our promise to the City of Caldwell to hold at least 150+ activities and events per year. We have also been able to create several programs that address the 5 miles surrounding downtown Caldwell.